I'm Karen Poon, a designer with over 20 years of experience in design, I specialize in overseeing the entire creative process—from conceptualization to execution—across a wide range of projects. My expertise spans websites, marketing strategies, exhibition and congress branding, corporate catalogs, advertisements, and identity systems for both print and digital platforms.

Areas of specialization include:

• Digital marketing and integrated campaigns
• Corporate identity and branding
• Advertising and interactive/web design
• Exhibition and congress space design

I hold a BFA in Graphic Design and have further honed my business acumen with a mini-MBA in Digital Marketing. My goal is to create cohesive, impactful designs that elevate brands and engage audiences.